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BTCC / BTCC Square / Global Cryptocurrency /
Microsoft and Premier League Forge Five-Year AI and Cloud Partnership

Microsoft and Premier League Forge Five-Year AI and Cloud Partnership

Author:
Global Cryptocurrency
Published:
2025-07-02 20:15:27
18
1
BTCCSquare news:

Microsoft has secured a five-year deal with the Premier League to overhaul the league's digital infrastructure using Azure cloud technology. The partnership, announced on July 1, will migrate Core systems to Microsoft's platform, enabling scalability and operational efficiency.

Fan engagement takes center stage with AI-powered chatbots and enhanced fantasy football features. The league's mobile apps and website will integrate these tools, reflecting a broader shift toward data-driven, personalized experiences in sports.

This collaboration marks a departure from traditional tech sponsorships, embedding Microsoft deeply into the league's operations. It underscores the growing convergence of elite sports and cutting-edge technology.

|Square

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